Disney+ secures first EMEA sponsorship by L'Oréal
The deal will launch in five markets.
Social Media’s Impact on Career Advancement
Social media has become an indispensable tool for marketing professionals. Its influence extends beyond brand promotion and customer engagement; it now plays a pivotal role in individual career development within…
Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%.
Asda’s Customer-Centric Rebranding Initiative
The British supermarket behemoth, Asda, has unveiled a transformative rebrand, marking a significant shift in its visual and corporate identity. Traditionally perceived as a value-focused retailer, Asda’s latest rebranding initiative…
Paddy Power ‘scraps’ Boris appearance in Euro 2024 campaign
Reports claim staff opposed the former Prime Minister’s involvement in the work.
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers…
BBC celebrates twists and turns of football in Euros ad
The campaign was created by BBC Creative.
5 Things to Consider Before Implementing Generative AI in Your Marketing Team
As industries grapple with the relentless pace of technological change, marketing professionals are increasingly turning to GenAI to harness its transformative potential. The allure of GenAI lies in its ability…
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding…