• Mon. Jul 1st, 2024

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Should adland take Mark Read’s deepfake as a wake-up call?

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

Zoopla’s AI-Driven Summer Marketing Campaign

By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to engage…

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively…