Should adland take Mark Read’s deepfake as a wake-up call?
Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.
Zoopla’s AI-Driven Summer Marketing Campaign
By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to engage…
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively…